Studio Penale D'Orlando
Studio Penale D’Orlando is the new and modern partner in the field of criminal law, focusing on Economics and Business, dedicated to offering specialized legal assistance to people and companies involved in criminal proceedings.
Briefing
This logo design and brand identity project aims to give a graphic look to the entire communication system of the law firm, starting initially from the definition of a pictogram, and then a logotype, which embodies the values of reliability, authority and a modern and dynamic approach to the legal discipline, and then moving on to a harmonious and coordinated declination of the same on all physical and digital media necessary for the promotion and communication of the legal activity of the firm.
Mood
Modern / Timeless
Confident/Authoritative
Solid/Reliable
Precise/Professional
Initials
The diphthong “DO”, which is repeated twice in the client’s surname, has the peculiarity of contrasting, as in legal disputes, two equal shapes.
Emphasizing this aspect means emphasizing balance and equality before the law, as well as the inevitable clash between party and counterpart and therefore the dynamism of the symbol and the approach.
Positive/Negative
The two opposing shapes, resulting from the thinning of the letters “D” and “O”, are re-proposed one in positive and the other in negative, thus reconnecting to the concept of legal “clash” between those who maintain that “right” is “black on white” and those who maintain that it is “white on black”.
Square shape
The square, with right angles and equal sides, reinforces the abstract thought of justice and fairness, as well as impartiality, order, stability
and authority.
Typography
Engravers MT
Regular
Monogram letter shapes
Century Schoolbook
Bold
Logotype
Garamond
Regular
Bold
Offline headers and body text
Poppins
Regular
Bold
Online headers & body text
Color Palette
#FFFFFF
White
#F3F5F8
Light Blue Grey
#000A27
Solid Deep Blue
#EB7700
Solid Orange
Logo Animation
A simple and effective animation designed to be used as an overlay for video interviews and for the YouTube channel’s vlog project.
