MGN Costruzioni
MGN Costruzioni è un’impresa edile a conduzione familiare con base a Rho, Milano.
Briefing
To create a logo and a corporate identity that conveyed the values without making them a simple cliché, but rather bringing out Italian excellence, making it familiar, recognizable and accessible.
Approach to design
In the creation of a fresh and dynamic, but still clean and elegant logotype, the two-point perspective was chosen both as a construction technique and as a key to communicating values.
It is in fact a technique used to design, but also to “tell” the construction industry in a captivating, dynamic way that is closer to the reality perceived by the human eye.
The purpose of using this technique was in fact to make the three letters that make up the monogram take on the appearance of a construction or a building with a modern appearance.
Solution
The final logo proposal features the monogram constructed with a two-point perspective, the subtitle and the payoff “Living Passion” designed to play on the double meaning of “living passion”, which underlines the passing of the baton from the first to the second generation, and “passion for living” understood as a passion for the living room of the house, for furnishing and renovation, the core business of the company.
Typography
Square Unique
Regular
Monogram
Segoe UI
Semibold Italic
Regular
Payoff & body text
Impact
Regular
Headers
